I think you have to understand what the foundations of all those attitudes are, so you have to do an assessment of attitudes. That comes from survey work. We did this with Gymnastics Canada.
Then you have to establish a multidisciplinary group that covers all of the requirements. We're talking about psychology, medicine and psychiatry, along with marketing, finance and all the other traditional areas of sports governance.
You have to put them all together and get working on what are the foundational problems that you have in hockey or gymnastics or any other sport, and then, from that, work on the changes that need to be undertaken to change the attitudes, to change the culture.