They're Canadian stories, music, filming that we're doing, and the music that's been recorded.
They're not what you're saying. They're not TikTok posts or Instagram posts. They're not the people who can have a million viewers. They're great. I have met with them. They're amazing. They're so creative. Some of them are 19, 20, 21. They're doing incredible stuff, but it's not about them.
I'll give you a quick example. If you have a commercial song from The Weeknd on YouTube and on Spotify, it should be treated the same way. That's what we're talking about.