I will mention that there are three programs in particular that can be used to support the safe return to audience and to rebuild public confidence. I just mentioned the $50 million that was allocated to the cultural spaces fund. This is to make people feel safe in terms of all of the public health restrictions. The fund can be used for whatever else needs to be done in terms of adjusting the space.
We have another fund, which is the Canada cultural investment fund. This one supports strategic initiatives. It allows multiple organizations to come together to carry out different things, including joint marketing and cross-promotional initiatives. We really hope we will get applications from arts organizations and other groups in the cultural sector to come and take advantage of this fund, so that they can encourage the public to come back. We believe it will take enhanced marketing and promotions for people to understand that the place is safe and that measures have been put in place, or that the venues can accommodate the public once again.
We also have our arts presentation fund, which is for large professional presentation festivals and some of these similar types of expenses. Marketing and promotions are eligible expenses, so this covers those. We have over 600 clients, and we hope they will take advantage of this type of fund for additional marketing to help get audiences to return.
As you've heard as well, there's a fear that recovery for live performances will take a long time, so we really want to do everything in our power to support a safe return.