I have a couple of statistics I can share with you. If those don't do the trick, we can certainly follow up.
Since the beginning of the 2017-18 fiscal year, the Department of Canadian Heritage has spent approximately $8.75 million on advertising. Of that amount, only $846,000 was spent on social media platforms. The remainder was spent on more traditional media.
During the fiscal year of 2020-21, the department spent approximately $1 million on advertising. Of that amount, approximately $450,000 was spent on social media. The remainder would have been on more traditional platforms.