Nothing.
At the end of the day, we're asking the streamers to contribute to the creation of Canadian content and make sure they showcase some of the stuff we do, because we do great stuff in terms of music and cinema. They can do it online or off-line, or they can put big panels on the side of the road that say, “Hey, watch this show—it's absolutely amazing.” On their website, they can advertise some of the things they do in terms of creating Canadian content.
However, at the end of the day, you, Mr. Bittle—and only you—will decide what you watch. That's it.