The campaign involves a group of sports-loving Canadians who are deeply disturbed by the proliferation of content advertising sports betting during televised sports, on social media, on billboards and in and around arenas and stadiums. We are Olympians, sports leaders and parents of athletes, as well as researchers and teachers. Such is the harm created by the ads for gambling that we urge Parliament to ban such advertising, in the same way and for the same reasons it previously banned advertising for tobacco, to minimize harm. We also call on federal, provincial and territorial governments to prevent betting on the Olympics, Paralympics, amateur and educational—that is, school, college and university—sports. We see it as a safe-sport issue.
In the first place, the exhortation to gamble, urging people to gamble, demeans the spirit of the sport and creates a powerful external pressure upon athletes to perform in ways never intended. Instead of the athleticism, kinesthetic beauty, ethical values, intercultural respect and communal spirit of sports, sports betting reduces meaning to whether a team or a player achieves a point spread or a parlay is made within a game. It pressures the athlete to think about the spread, not the team. Athletes in sports on which betting is allowed are increasingly subjected to abusive pressure placed on them by gambling through social media.
Second, although it's early days for hard data, we hear over and over again that the allure of sports betting, heightened by endorser stars like Wayne Gretzky, Auston Matthews and Connor McDavid, seems to be particularly attractive to young Canadian sportsmen, many of whom already suffer from confidence issues and other mental issues.
What is not in doubt from the research is that worldwide gambling ads, in terms of both content and frequency, are particularly enticing to adolescents and other vulnerable—