Thank you very much for your question.
The data we have right now isn't final. We're still compiling it with our partners.
However, Parks Canada has seen a 10% increase in visits so far. National museums have had a 15% average increase in visits, particularly from families with young children. For example, at the Canadian Museum for Human Rights in Winnipeg, 82% of people who used the Canada Strong Pass were first-time visitors.
The pass program was really an important incentive to discover the richness of Canada. A number of visitors came from outside the province.
Many young people, in particular, also took advantage of the program: 15,000 of them visited the Canadian Museum of History, and 7,000 others visited the Canadian War Museum. At the Canadian Museum of Nature, the number of visitors increased by 19%, and their ages varied between zero and 17.
I was recently with my provincial and territorial minister of culture colleagues in Regina. I can assure you that people from coast to coast to coast applauded our initiative, because the provinces could participate. All but one of the provinces agreed to participate. That meant that provincial museums were also eligible for the program.
There's a strong demand for a similar program next year, so we're going to work with both Canadian Heritage and Parks Canada, as well as all the partners, to try recreating this experience.