That's fantastic. Thank you for that very comprehensive answer.
As I mentioned earlier, I was born in Montreal. I spent most of my life there from childhood. I don't want to say that I'm much younger, but I'm still young. I saw the immediate impact of local media on culture in Montreal. However, it is clear that local media is not as strong across the country as it is in Montreal. Of course, that includes the rural regions of Quebec.
What can be done to avoid media deserts in places like Mississauga, where I now live?