Yes. For obvious reasons, when we think about the heritage sector—the arts and culture sector—we tend to think, for very valid reasons, of its intrinsic cultural and artistic value, but we sometimes tend to forget how important an economic driver it is in Canada.
To give you a few numbers, in 2024, creative industries in Canada provided approximately 670,000 jobs in the country, which contributed $65 billion to Canada's gross domestic product. I think that, as a sector, it's one of the highest sectors in terms of its contribution to GDP.
Heritage and cultural investments are obviously about preserving our past, but they're also a powerful economic driver and a powerful unity, identity and community well-being driver. In communities like yours, where diversity and creativity thrive, these investments help create good, sustainable jobs across a wide range of sectors.
Canada is actually globally recognized for its high-quality creative content and industries, which are an engine of economic growth advantage. It used to be that it was Montreal and Toronto, but now we're seeing creative hubs being developed all across the country, from coast to coast to coast really, where foreign investments are coming to Canada to create jobs in the creative sector. That's a good thing for all of us.