Sure. Thank you so much.
The North American rebound campaign—check it out; Google it; you'll see it in various places—actually came about out of a conversation with the Quebec delegate general in the U.S., Catherine Loubier. She and I were having...early in the pandemic, when governors of states in New England were getting together.
Remember, cast your mind back to early in the pandemic, when jurisdictions were trying to figure out how to get PPE for their own population. New England states said, let's all form a buying bloc so that we're not driving the price up amongst each other. Quebec said, wait a minute; we're part of you economically, so we want to be part of that bloc.
Catherine and I were talking about that. We said, the truth is that Canada and the United States writ large should be trying to acquire PPE, share it amongst ourselves, manufacture it, get all the inputs and all of that. We therefore launched this North American rebound campaign. The U.S. Chamber of Commerce, the Canadian Chamber of Commerce, the National Association of Manufacturers and all sorts of local chambers of commerce, individuals across Canada and the United States and provinces have signed up to say, we agree that it's important; that whatever the question is, the answer is that Canada and the United States are in it together.
That's how it started, and it continues to grow in numbers and support. The community that's building hopefully will push back against some of the Buy American provisions.
I mentioned New Jersey in my testimony because unfortunately the state legislature there just passed a Buy America provision that Quebec and Ontario in particular were very vocal about pushing against, but it was a fait accompli.
Anyway, that's what the North American rebound is all about. We'll continue to build it digitally and invite people and businesses to sign. Then we'll activate the communities in targeted congressional districts to try to support a Canadian carve-in to Buy America.
One thing I will say is that North America is more challenging in the United States, because when you're adding Mexico into the equation, there's an entirely different conversation. When we talk about North American rebound, we're actually talking about Canada-U.S. It's not that Mexico isn't important—it really is important—it's just that the issues, especially in the American imagination with respect to Mexico, are entirely different from the opportunities that we have with Canada.