That media point now actually feeds into something I noted in one of your earlier papers, Professor LeDuc. In 2008 you published “The Quiet Referendum: Why Electoral Reform Failed in Ontario”. I was struck by the graph there—perhaps you recall it—on the aggregate of newspaper reporting on the subject of referenda and of the referendum in Ontario. Perhaps you could comment on it.
We have a lot of media reporting on this hearing and on this committee's work, and it's terribly important that we reach Canadians through the media. But what accounts for the fact, or do you have any theories as to why, the preponderance of newspaper reporting was against accepting mixed member proportional in Ontario?