Yes. What we tend to find is that although we have long-term information on our website, and we share with other people in various ways, the time when the electorate is most engaged is near the electoral event. We would normally issue a public voting guide about two weeks before the close of the registration deadline—that's 12 working days before the electoral event—so we can get registration messages through to people.
We will also have the TV ads starting then, and we'd ramp up towards the electoral event and move from a registration phase into a how to vote phase, so that the messaging changes.