I think the number one job is increasing awareness.
All of you have run as candidates before, and all have done it successfully. I've certainly worked on a lot of election campaigns, and I can tell you that people won't vote for you and support you if they don't know who you are.
While you might want to get into all of the stuff I like to refer to as the “Yahtzee” for political scientists—all this very complicated craziness about how we should structure our system—the number one thing is to tell people that you're actually considering it and doing something about it and there's a way for them to participate in it, rather than trying to get into the complexities of what the outcomes will be.