One basic instinct of a human being is about fairness. If you have young kids, the kids will say it's not fair. The first question you ask Canadians is whether it's fair for someone to be elected with 30% of the vote, or 40%, or whether it's fair if you have 20% of the vote and you get only 10% of the seats. They will answer “no”. Then you say, “Okay, we're here to make a proposal to correct this system and to improve its fairness.” I think it's a good pitch to start with.
On September 22nd, 2016. See this statement in context.