At the Law Commission of Canada, we made a recommendation, but we had neither the funds nor the mandate to move it forward. Of course if you have to produce a report and make recommendations, you have to be able to defend your point of view. The simplest idea is to say that something is not working, that electors' votes do not really seem to count and that it can be shocking when a party obtains 20% of the vote and gets 10% of the seats, while another one obtains 40% of the vote and has 60% of the seats. That is one of the strongest arguments.
The second one is that reform can allow you to correct inequalities, that is to say that it could allow more women to be elected to Parliament, and more members of minority groups; it could increase participation and cause more people to recognize themselves in the system, rather than having to demonstrate in the streets, outside of the system.
The third and final objective is to elect a strong government. That is what the electors want. If we are at war with another country, they want a government that will be able to step up and react. If we need to build roads, the government will be able to do so. Often, people are afraid of that factor, because they tell themselves this: “I like it when we have a majority government, I can sit back and let the government act and I don't have to worry”. You will have to work with that perception that a majority government is better.