Well, the times have changed a little bit. I think of this: Twitter, Facebook, social media writ large, Instagram and Snapchat are really useful tools for enhancing a substantive process. They shouldn't be your primary tool. This shouldn't be the thing you are doing. They should be complementary to something more substantive. British Columbia wouldn't have had the benefit of those things 11 years ago, certainly not to the extent we do now. You certainly could now, but also have more door-to-door canvassing. There's a lot you can do.
The problem isn't technique. The problem is money, usually, and time. It's classic. It's a resource problem. You're going to have to spend a lot of money and you'll need a lot of people going door to door. You'll need a lot of people tweeting, a lot of people reaching out. If you're willing to spend the money, lots of folks will tell you how to spend it properly in order to reach the public, but you have to be willing to spend it and you have to be willing to take the time to do so.