Because we do it online, the time is essentially in the hands of the respondents. They can choose to take a little bit longer to read it. This is one of the topics that is very hard to do in a telephone survey. There have been a lot of discussions in the industry about whether telephone is better than online, certain discussions of that nature.
In my mind, for something like this, it's necessary for the respondents to take their time. It's not that easy to answer the phone and then listen to a lengthy explanation. It's easier to read it, and I think this is one of the reasons the survey worked so well. Even with that, around one in five respondents across Canada cannot choose a system.