We conduct most of the surveys at Insights West through an online panel, which we operate. The idea is to recreate the representation of the country based on census targets. In the same way that the telephone pollsters of the 1980s and 1990s would rely on the phonebook, which we can't do anymore because there are many Canadians who have decided not to have a landline, what we have is essentially a large pool of Canadians who we can contact, based on the census targets, to conduct our surveys.
On September 28th, 2016. See this statement in context.