There are no parameters. Anybody can join in. I understand you're hearing from the head of the PR action team later today. I'm not sure that's part of what she's presenting. Perhaps she could give you some more insight from that side of things.
Mr. Russell presented to us and talked about some of the issues they encountered going through. We made the decision early on that this was something that was going to be a key piece of whatever we ultimately decided to do. As much for reasons of impartiality as anything else, or an appearance of that, we decided to task Elections Prince Edward Island with that job. They, in more recent elections, have taken on that kind of role in any event. It was something that I think they were somewhat keen to do.
They've engaged a PR person and a number of different, what I'm going to call, senior political science students who have been actively involved in their communities in both languages. They have a four fold pamphlet that's going out this week. They have radio spots, which you might hear while you're here. There's a lot of social media activity going on.
Members of that team are going out presenting to numerous groups every day around the province. They've developed an education package to take into the schools, and they do presentations at the schools. With 16- and 17-year-olds voting, that was a key piece of our education platform, and it's really a key piece of our engagement platform. We figured we would get them while they are in school and young, and hopefully they will keep voting after they vote in this plebiscite.
Basically, the idea is that you need to start a conversation in the communities and to foster that conversation.