I'd imagine it could be difficult.
We can encourage the media, but I think that's why we have these institutions like a non-partisan electoral agency, which we've had since 1993. I can provide these papers to the committee. There's been a real growth in NGOs working on civics. I didn't even mention Historica-Dominion, looking at the more historical aspects of it. I think about the great work that Samara has done. I was thinking during Mr. Cullen's comments that we can't neglect to raise a point about the student vote program in Canada, which sees lots of numbers. Obviously there is something being lost there, even with all of those efforts.
I hear it every semester that I teach. I'll say something that I just assume 18-year-old Canadians know, and a lot of them say they didn't take it or maybe they took it in grade 9 history, and then by the time they're in university it's been five years since they talked about the fact that the Senate is appointed. This also goes back to the question of voting at 16. I'm not blaming secondary school teachers—my dad was a teacher—but something is getting lost.