He goes by Diddy, too, I think. I don't know what he's called right now.
Anyway, sometimes you need these more hip groups like Apathy is Boring. They don't do it anymore, I don't think, but when MuchMusic was more of a television station, I think Chrétien was interviewed. I don't know if it was by Erica Ehm. It may sometimes be pandering, but I think it can make a difference.