You can see that they are grouped by their party affiliations. The local ones are at the top in the highlighted area. You have a choice. You rank them by your order of preference. You rank them the way you want, but obviously some would choose a local one. Some would choose a regional one.
The situation is such that in order to get elected, one has to meet a certain quota, either 50% locally or to have, as in New Brunswick, 9.1% regionally. Let's say we had five candidates in a region and four of them got eliminated because they didn't score. There fifth one left is elected by default. Then again, that fifth one was the highest-ranking. He may be away from the 50%. He may have had 30% locally, and may be still a few percentages away from the original quota, but he is the most supported one there.