Since I've already walked through the example of the difference between the more reflected and the top-of-mind approach, the simpler approach that we use, I would point out that we did do a random controlled assignment experiment, where half the respondents actually received one version, and the other half....
There were some differences. The general ranking remained relatively the same, proportional representation was still on top, but the disadvantage that the first-past-the-post system had was a lesson somewhat, when people were presented with this particular argument about pros and cons. I think it reflects some of the difficulty of moving from the elegant simplicity of half the votes, half the seats, to the more complex questions about do you have local representation, and is this going to...?
By the way, on that question that we had in here, I would have actually liked to probe this a bit more. We are going to return to this sample representatively and give them a ballot and some more information with the results of this first survey. However, one thing I would like to point out is that we have extensive polling showing that the issue of coalition governments is not something that is seen as scary or dangerous by most Canadians. In fact, they're at least as warm to that idea as single-party solutions. That's quite a distinct change. It may be the case that as we move into a more pluralistic, complex society, the ability to solve all of this with a single party is not as evident. I just want to stress that it is, I think, a sea change change in the way the citizenry looks at the issues of coalitions, which historically was that they're dangerous and they can't work well. They really don't feel that way today.