As a general matter, you can have referenda where there's nothing spent, then you can have huge amounts spent. In the insurance case that you referenced earlier, that was amazing, because there were five different referenda to reform the insurance industry on the ballot in one state, in California, and the amount of money spent for and against those five referenda was more money than was spent in the presidential election nationally that was happening at the same time, the hard money. There were some soft-money expenditures, but it was comparable, so you had a debate in one. This was the late 1980s, so you had maybe $85 million spent by both sides in the presidential campaigns in the hard money, and $88 million spent on these five initiatives. You can, on certain initiatives have, let's say, $100 million spent.
You know, there has been innovation in the U.S. about presidential campaigns, so now they're spending $1 billion. Obama spent over $1 billion on both of his. There are no referendum campaigns getting anywhere close to that, but you can get in the $150-million to $200-million range at the top end.