Elections Canada doesn't need an education campaign to alert voters to new systems. The media, the parties, and the candidates will do it. In my opinion, Elections Canada has become too big and is constantly looking to increase its bureaucratic net. It and many others, including media outlets and more than 400 academics, claimed that the Fair Elections Act would disenfranchise citizens and lead to lower voter turnout, but we had an uptick in turnout, from 61% to almost 69%. It has never increased that much between two elections since Confederation. Linking the electoral system to citizen disengagement is unconvincing. I suggest you look at what happened in New Zealand.
I believe my time is up.