It's not industry; it's people who live in Victoria and pay the bills for municipal waste-water effluent.
In terms of our industry, the converse is true. We don't have a problem with managing our products. We don't have a problem with wanting to step up in terms of stewardship, and farmers are very keen on making sure their products are well managed in terms of the environment. So the “toxic” label has no impact.
We're already working very hard on this with governments in all provinces to make sure that nutrients are managed well, and we recognize the fact that they need to be managed. The toxic stigma that's applied has no impact on that process. It didn't change anything.
I'm just saying that in the legislation there's a disconnect between this process of labelling and what the government is actually trying to achieve. What's needed is a far more pragmatic approach.
That said, the issue for us is that the stigma on our products is negative. It's negative to Canadian agriculture, and I think that needs to be changed.