Thank you, Mr. Chair.
Before beginning the line of questioning, perhaps it would be appropriate to recognize the presence today of the newly elected head of the Green Party of Canada and offer her our congratulations.
Mr. Graham, I was interested in the mixed message you sent, at least to me. On the one hand, you were concerned by the use of the word “toxic” as a stigma. On the other hand, you said that administratively you'd actually had a positive experience with Agriculture Canada and Environment Canada.
I'm wondering if you could tell us, is it possible to quantify to any degree the business cost to date of the use of “toxic”? I mean, has this stigma demonstrably hurt your business?