I'm sure you're familiar with the Genesee power plant. Genesee 3 is in my riding of Wetaskiwin, in Alberta. Genesee 3 just came online in 2005, I believe. It is probably one of the cleanest clean-coal technology, coal-fired electrical generators that we have in the country right now, if not in North America. I believe that project cost upwards of close to $1 billion. The lifespan of this particular plant is going to be over the next forty or fifty years, yet it has managed to reduce the greenhouse gas emissions from Genesee 1 and 2 by about 50%.
EPCOR made that decision. It takes a long time to plan these things. You make the decision based on the technology of the day, you secure the financing, and you have to do your cost-benefit. This plant employs a lot of people. There were a lot of people employed in building and constructing it, and so on. Yet the other coal-fired plants in the area are still halfway through their life cycle.
If we take a look today, I believe EPCOR is pursuing even cleaner technology for when they do the coal-fired generation. This is an example of how responsible business can lead us out of the situation. But even now that this plant was drawn up, hypothesized, created, built, and has come online, it was a process that took many years. But the technology is now there, through various other advances and so on.
It's the same thing with NOVA, which is also in my riding, with their ethylene plants. The reductions they have for the Ethylene 3 plant that's there made sense from a business perspective because they just needed to become more efficient in their use of energy.
So I believe industry is going to take us there anyway, and these are people you represent, of course.