Are my answers ever really quick? I'll go as fast as I can.
There are three parts I'll cover very quickly.
First, that's why it's important for us to work internationally with other countries to make sure that what we don't like and what we've chosen to regulate in this country we put on international lists for which there is an international agreement not to use those things. There is leverage that Canada uses internationally, not just domestically, to get everybody to move away to safer alternative substitutes.
Second, many of the things we're talking about have health implications. We've talked a lot about the exposure level. We're talking about time for some of these things, because there is time. We don't want to suddenly remove products from the marketplace. We want to make sure that safer alternatives are found. Those PBDEs are estimated to save 300 lives a year. They are still there to allow industry to move to something that is less harmful to the environment and human health so that we never reach the threshold where those health effects are observed. That's a critical point. It's to allow industry that time for transition.
Third, and finally, is information. The portal that's gone up is to provide information to Canadians. That's why we told industry all 4,000 substances. It puts them on notice today that we're eventually going to get to that substance and ask them questions about it. The public can ask them questions, and industry can start to prepare themselves on how and if they're using those things appropriately. It increases the transparency and the incentive to be transparent as we move forward.