I think the answer is that it will mean there is less water used per project, but it depends on the number of projects that are out there. But the objective is to get better than 90%. The objective is, at this point, an improvement in water usage and efficiency: the objective that the Alberta government set, and they're working with industry to achieve it, of a further 30% improvement by 2015.
Certainly you're right in terms that, per project, the situation should be better. But with the number of projects that are expected to come along, it will continue to be a significant challenge.