In fact, it is necessary that we advocate the use of the best material for the right application. Certainly the life cycle as a whole is important in the choice of materials. For instance, where cement is concerned we know that if there were more roads made of cement we would be reducing greenhouse gases and so we would improve air quality. If we use more cement in buildings, especially multi-residential buildings, we know that over the life cycle of the building...
On December 1st, 2009. See this statement in context.