CPAWS shares the challenges we're all facing in terms of the nature deficit disorder, as it's often called, and people being less connected with nature. CPAWS has a number of programs to try to deal with the challenge. We have education programs. For example, in our southern Alberta chapter where the mountain parks are not too far away from the city, we have in-classroom programs and take kids out into the parks. That's a traditional model, but it's still an important one to get kids out into nature.
We are also working with new technology. Two years ago we ran a video contest that targeted a younger audience. We asked people to make two-minute videos of their favourite parks. The winner won a trip down the South Nahanni River, and did an amazing rap video about Gros Morne National Park. It was quite phenomenal. We were really pleased. We had hundreds of applications. We've been doing social media contests.
We're also supportive of the government's initiatives around national urban parks. We're very supportive of the Rouge national urban park, for example, and are engaged in those discussions. We think it's going to be a really important opportunity because it's so close to so many Canadians.
It's really hard to find a replacement for people actually going out and having contact with nature, so this is a really important opportunity. We see it as a gateway to nature—a gateway to our national park system and our wilderness areas overall. People can start to have a bit of a nature experience there, and then hopefully gain enough interest that they will be brave and interested in going out beyond that into more remote areas. So those are some of the things we've been doing.
Thank you.