We have a large focus on public engagement at the David Suzuki Foundation, with the intent of trying to lift awareness across a variety of issues. It's a process where we try to escalate the learning up the scale, because it's hard to get communities, individuals, children, or people who haven't been engaged in any kind of conservation planning or conservation concepts to just to jump into them.
We have programs like David Suzuki at work, where we get people in the workplace engaged in learning some of the basics about conservation of energy, water, and paper. Then we get those people engaged in some of the broader issues so they start to look at the footprint of their community, our cities, our economies, and our industries, and start connecting them to certain issues in their region. That might be fisheries, a wild-land park, or endangered species. We try to escalate these people. We call it the ladder of engagement of knowledge.
In our sustainable seafood initiative, we try to get people engaged at a basic level in buying seafood products that they think are more sustainable than not. We try to educate people and provide them with information on our websites, exciting recipes, and different things to engage them. But in that process they also learn about the need to maintain fisheries, that the fisheries are the very source of the food they're eating, and that there's an opportunity to recover these fisheries. We try to engage at that point source.
We also do education programs with the schools. We do national video conferencing. We have a CISCO TelePresence system, and can speak to schools and large numbers of people from our offices in Vancouver, Ottawa, or Toronto. We can engage them in lectures and learning videos about various topics.
Those are the main things we're doing right now. There's a whole social media presence as well that we're building on in trying to get people interested at various scales. Some of the primary themes are our interconnectedness with nature and the systems, whether it's freshwater, healthy oceans, or forested landscapes that provide many services.
We also promote the concept of natural capital and ecosystem services, trying to educate people about the value of their resources. In specific areas, like our green space corridor program around Toronto, Montreal, and Vancouver, we're trying to profile those green space conservation concepts closer to home.