That's something we also struggle withâtrying to connect with the urban audiences. There are a couple of things that we've undertaken in the past few years. One is our education programs. We've been targeting grade 4 students, educating them about conservation. We've also put together materials in various languages for new Canadians, so as to better educate them about the values of wetlands. To target older students, we've put forward wetland centres of excellence, which are associated with high schools that have wetlands nearby. Those are a few of the things we've done to engage urban audiences.
On March 27th, 2012. See this statement in context.