I would go to the end point. I would paint a picture. If people have a park in their backyard, whether they live in the remotest parts of Canada or not, I'd like to hear them saying that they love it. They benefit from it. They use it. There are people who come there and they benefit economically. If it's a conservation approach to harvesting trees, I like it when people say that they love it, that they're proud of it. They don't take it lightly when people are critical of it, because they think this conservation approach to our natural resources is great and they benefit from it.
If they don't have some skin in the game, if there isn't something in it for them, then it's going to be very difficult for them to own it and champion it and lead it and be proud of it and make sure that it continues.