I think the biggest one is rewarding individual Canadians for the good conservation work they do. Right now, we as a society talk a lot about the need for stewardship and the importance of stewardship, but it comes down to the individual making choices to benefit all of society. To a large degree.... I mean, there are some good examples of individual organizations and individual situations where there are incentives provided and there is encouragement of best practices, but I think it's an area where there's an opportunity for a great deal more creativity and direct rewards for individuals.
There's the example I used of a landowner leaving a buffer in place to prevent, say, agriculture chemicals or some other thing from leaching into the water, or to at least filter it before it gets there. That's a benefit to all of society—all of us benefit from it—which that landowner is paying for directly by not cultivating that land.