I'll start by saying that I think a very good idea is the Rouge Park, because that park is going to be very close to the GTA, where you have 3 to 3.5 million people. Having some parks closer to urban centres allows people to get out into the parkland that we know as Canada.
In Earth Rangers our program is about eight years old and we're seeing about 250,000 kids a year, 200,000 of whom we reach in schools and another 50,000 in community shows. What we do in Earth Rangers is that we actually take the nature to the kids. We have 40 live animal ambassadors that we take to schools. We create a bond between the kids and the animal at the school level, and then we use that bond to actually start to educate them. Our education continues with a program that's in schools, and then an afternoon program where we're doing some in-class education. We have about 55 million impressions on the YTV Network, as well, throughout the year, and that impression takes it into the homes and gets kids interested in nature at home as well.
It about going where the kids are. The kids are in schools, the kids are on TV, the kids are online, and we try to reach the children where the children are living these days.