We're obviously big believers in getting kids out into nature, but that isn't the only answer. We used to have a large partnership with Outward Bound. We would run summer camps every year for kids, especially kids from priority neighbourhoods. The problem we found, of course, was with resources: we would reach hundreds of thousands of children, and by the time we got to the camps we were down to hundreds. We often found that the kids who got to that level with us were already converted.
It's very difficult to get these communities and new Canadians out into a wilderness type of experience. As Mark pointed out, we're big believers in initiatives like the Rouge Park. We think it's an excellent move that will connect people where they are to local parks.
We find from the demographic breakdown of our programs that we're at about 60% girls, which makes sense. We also find that about one-third of our program involves new Canadians and those from priority neighbourhoods.