Yes, that's exactly what was brought forward by our executive when we embarked on the lake-friendly initiative. It was that we would advertise this publicly with signage on the roadways that this is a lake-friendly-certified farm. A logical step to go from there would be to sell lake-friendly-produced products. I think there would be a marketing advantage in some cases when that type of branding, as Ron alluded to, can be advanced into the domestic local marketplace, and as well into the international marketplace. We have a tremendous reputation around the world as being an environmentally pristine, clean country. People come here to buy things like food because they feel it's going to be better. If that's true—I certainly think it is—that's great. If we can make some extra money because they think it's a little extra true because it's Canadian, then I think we should definitely take advantage where we can.
