I believe that the formation of COSIA is critical. It signals a cultural evolution for our industry. I hope that those in the room there today are getting a feel for that.
Again, I'll draw the parallel that safety was a journey our industry embarked on and crossed probably worldwide a couple of decades ago, and it's significant. We want to make sure that everyone who comes to work knows that their personal safety is critical.
That's the same kind of analogy as how the senior leaders in oil sands feel about the environment. It is critical and integral to our business.