There are a number of things that are being done now. Some of it is education in the classroom. Work is being done, primarily at the public school level, trying to make young students aware of some of the farm practices that are taking place. Most of the provinces have some type of farm-tour day. They have people come out to farms.
One of the more successful ones, I think, has been where farmers and farm groups have engaged the media and had media farm tours. That way you leverage it a bit. I think you could take one or two individuals out, but you don't get the same communications benefit that you do out of bringing some of the press out. Understand, when you bring them out, you have to make sure you're prepared to answer some fairly tough questions, to explain what it is we're doing and how we're doing it.