Engaging new Canadians, old Canadians, and re-engaging children of cultures that have lost that connection to the environment is about exposure. It's about taking kids out to see the beautiful country they live in, and the wildlife and plants that are part of it.
I drag my own children away from their PlayStation and their Wii, sometimes under duress. We take them outside to Mount Benson. We take them to Departure Bay. We take them out to the areas you're very familiar with. They actually like it once they're there and the fights stop. They stop bickering.
It's about convincing people to get outside and enjoy the environment, the country that your government and other governments have continued to protect for the last 150 years.
Our culture is based on our natural resources. We can't lose sight of that.