In general, the community as a whole is a lot more accepting of the farming operations when they can see that these farmers are taking an active role in wildlife conservation. Not many other landowners have the capacity to enact that kind of wildlife conservation.
We can all put up bird feeders in our backyards, but conserving some of these species at risk only takes place on a large-scale working landscape, so that benefit is accrued to the farmers in that they are recognized within the community as contributing to wildlife conservation above and beyond the benefits they accrue to their own farming operations in maintaining the viability of that operation.