I think at the one level, as Gord mentioned, there is a need to educate about conservation and biodiversity. But I would add to that the need for education on the linkage between conservation and a broader framework. The question is the line of sight between resource development impact and conservation objectives and biodiversity objectives and how we integrate those two. They're not two islands unto themselves.
How can we better convey to the public what responsible development means and the fact that any sort of economic activity in oil or gas or other things is going to have some sort of environmental impact? How do we best address that? And how do we relate it back to the economic and other benefits that derive from it? I think that line-of-sight question is an ongoing challenge.