The term likely was less linear or more holistic, because these are dynamic, complex systems, and you can't pick out a single objective or goal and pursue it at the expense of others.
In terms of the federal government approaching this plan on an ecosystem basis, I think it comes back to how you make your decisions and incorporating the fact that they all have to balance—the social, environmental, and economic. So if the housewife in downtown Calgary thinks it's important to protect a certain species, that requires someone to forgo opportunity on their operations and their businesses. That same person needs to recognize that there will be a cost to them associated with that, so we don't have people making decisions and requests, thinking that it comes from nowhere or from government. In the end, we all have to pay for the decisions we make, and we all have to live within our means.
So I think one of the major challenges of a national conservation plan is to inform and educate all our consumers of ecosystem services that it isn't free. Carbon storage is not free. Water capture and retention is not free. Air quality is not free. Certainly to date we haven't had a marketplace for them, and they have been provided as a side benefit of other production systems, but as we continue to shift our ecosystem service supply and demand, we think we likely will have to come to a marketplace for those other services.