At CCA we're very aware of the growing disconnect between consumers and producers. A lot of what we do today is we invest in our own youth. How can we leverage them to help spread our message? They have such large networks in terms of social media, Facebook, Twitter, and all these sorts of things. How can we ensure they have the tools to spread our message? That's one of the ways we focus on connecting the consumer to the producer. That is one of the areas we need to focus on in a national conservation plan: how to ensure that young people come back into the agriculture community.
On May 17th, 2012. See this statement in context.