I'm not aware of that yet, but I believe they are trying to track it. They're quite diligent about counting heads and rear ends in the seats at the zoo, for sure.
The pilot project happened two years ago, and they're thrilled to keep going with it. It's been working well for them. They're now under a mandate to try to increase the number of youth, new Canadians, and urban Canadians. These are the people at our zoo.