I'd like to point out that this is one of the premier awareness documents of the Cows and Fish program. There are about 75,000 of these circulating around North America and other parts of the world. Stories about ranch management and examples of ranch stewardship make up about half of the documents. These documents don't go just to the agricultural community; they're circulated through a wide variety of communities.
In addition, Cows and Fish has developed a kids game, called Cows, Fish, Cattledogs and Kids!, which we deliver to about 2,500 kids per year. It helps kids, primarily in urban centres, understand not only landscapes and watersheds but also how management actions on the part of farmers and ranchers can enhance watershed quality and quantity.