Well, we all do it with our limited resources. We try to address that education process. Something we would need provincial governments to do—because education is very jurisdictional—is to get examples of that kind of stewardship into their readers and school programs, so it would become common knowledge as people grow up with it.
The other thing that we and the bigger society need to do, and this process is part of that, is to create a culture—and culture is what we believe as a society—of conservation that we haven't had before. In our history, it's really mostly in the last maybe 50 years that we've created enough technology to have the capability of doing some very significant harm to ecosystems in a very short time. Our thinking—and not just industry's but all of society's—has not caught up with that technological capability. Just as the medical community has problems with ethics concerning what they should do with some of the technology they have for keeping people alive, in the same way the thinking of society has not kept up with our technological capability to do some pretty significant harm.
But as Mr. Vandervalk said, advances in technology and understanding are now enabling us to do a better job of enhancing the ecosystem while we maintain food production and productivity, energy production, that sort of thing. So we all need to develop the ability to do that outreach and fit that in, because as a society, if you lose the connection to where your food comes from and how it gets to you, you lose the ability to make the system function effectively, and you elected people, especially, then have to cater to voters who do not properly understand the issues.
That's a real challenge for you guys, because you not only have to be politicians, but I would hope that each and every one of you would think of yourself as a statesman to do the right thing, for the resource and for the people, and not just to respond to uninformed political pressure to get re-elected.