Thank you.
I'll address that question and Ms. Fry's question at the same time.
Western Stock Growers' Association brought up the concept of a marketplace for environmental goods and services. One of the best ways to connect people is to connect a consumer to someone who produces a product. We've glossed over the opportunity to provide compensation to people through the marketplace. We truly think that an environmental services marketplace will provide some of the necessary help and impetus to a national conservation plan.
Here in Alberta, the Alberta Land Stewardship Act recently passed. There is a provision in the legislation for a marketplace for environmental goods and services.
Again, by linking those customers, we are able to start to bring that information forward to them.